How to Create a Showcase Video Ad

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In this tutorial video, I’m going to be teaching you how to shoot the best possible product showcase video that you can create. My name is Zac Lawson and I’m a professional videographer based in Newport Beach, California. And I’m going to be teaching you the 4 things that you need to learn in order to shoot your own videos along with giving you some tips and tricks along the way.

So let’s jump right into the videos so you guys can start learning!

The first thing that we are going to talk about today is gear. You don’t a need a lot of gear  which makes it really easy for you guys and really easy to shoot. Today, I’m going to be shooting with my Iphone X but you can use any smartphone that you do have. It doesn’t have to be an Apple Iphone. Also, don’t get discouraged if you aren’t using a professional camera or a nice DSLR because smartphones nowadays have really great cameras and they look pretty professional when it’s all edited.

The next piece of gear that you will need is a table. I just like to use a wooden table because aesthetically it looks better in video but you can use any table that you have in your home or you can use a kitchen counter.

And the last piece of equipment you will need, even though it’s not a gear but it is a subject – if you have a budget for it then that’s great but if you don’t you can always use a family member or a friend and offer to pa for their lunch for the shoot or give them a free product that you are selling. 

And that is it for the gear!

The second concept that we are going to talk about today is the lighting. The lighting could be the most important aspect of your video. It can be a make or break factor of your video and it can be the difference between a really great video and a really bad video.

So natural light is going to be your best friend in this video. You’re going to position your product and subject next to a window that gives out plenty of natural light shooting your products. You want your products to be properly lit by natural light so that your viewers can easily see what you are showcasing.

When it comes to lighting, there are also some things you may want to avoid. You don’t want your lighting to be directly coming down to your subject as they will cast shadows on what you are trying to film.

The next thing you want to avoid when it comes to lighting is not to get in the direct line of light from your light source to your product. You want to position yourself either t the left or to the right of the direct line of light so that you avoid casting shadows on your product when you’re filming.

The next topic were going to talk about is how to position your products in order to shoot them. A little bit of setting up the scene, if you will.

The first thing that you need to remember when setting up your scene is that is to always  film your product in the appropriate scene that they would normally be used in. For example, if you are going to shoot this guitar mug, you want the setting to be in a kitchen, or someone on the couch watching TV while drinking a coffee.

The next thing you need to remember, is to always shoot yourself or someone using your products, how they are meant to be used so that you can showcase your product to your viewers and they have an understanding of how the product is used and when you should use it.

For example, for this Owl Tea Strainer, you can shoot someone in their kitchen steeping their tea with a big smile on their face.

Next, you will need to set up your product in a display like fashion. This is where your viewers will understand what your product is and will see the fine details of your product. So for the guitar mug, set it up on the kitchen like it’s on display. And remember, the product should be the only thing on the shot, no subject, just the product itself.

The last thing were going to be talking about is which shots what shots you will need to film for your product showcase video. You will need to shoot a total of 13 to 16 different shots per 30 second video so that’s about 2 1/2 second per clip. The way I’m going to teach you how to make these videos is kinda of like a puzzle, so you can film the shots that you need and plug them in the spot in the timeline and not have to think about it too much.

The next type of shot that you need is called the demonstration shots and you will need about 9 to 10 different shots. These are the type of shots showing the product being used by your subject. These are the fun shots, evoking emotions out of your viewers.

So that’s all we have for shooting your own product showcase video. I hope you’ve enjoyed this video and hope that you’ve gained some knowledge along the way.